The Alameda Blockbuster Store 2002
Closed in 2010
San Jose, CA
Reed Hastings returned a late copy of “Apollo 13” to his local Blockbuster. He was charged a $40 late fee. Two years later, he founded Netflix.
Late fees generated 17% of their annual revenue.
At one point, Blockbuster considered buying Netflix for $50 million, oops.
Blockbuster's last remaining store is in Bend, Oregon.
The Alameda, a personal project by local photographer David C. Hill
Originally shared on Explore San Jose · January 12, 2021